For PSIC I proposed both a brand and a website refresh based off their existing website. With the redesign I wanted to create a professional atmosphere that directly related to the brand, so I focused on their main maroon color and placed it on a crisp white background and complimented it with gray text. This route would let their brand stand out as reliable and trustworthy, while keeping things simple and the value proposition clear. This would also lead to a more modern design thus giving them a stronger, fresher online presence.
Below you can see their home page at the time and my proposed redesign, as well as an update to their logo that would go along with the site redesign.
– Original Landing Page –
– Landing Page Redesign –
– Optimized Layout For Easy Responsive Implementation –