During my time with SkilledUp I have led the design team responsible for relaunching SkilledUp site with a goal to help users get skills through online courses. We have worked to achieve this by implementing a world-class search and merchandising engine with robust features that allow users to easily filter through and compare courses.
During my time with the team I:
Acted as lead designer in charge of planning design sprints, prioritizing feature request and usability fixes, managing projects, and communicating progress across teams.
Established the information architecture and sketched all page layouts and features for the new SkilledUp site, including various responsive viewpoints.
Developed wireframes and clickable prototypes using Axure RP to support user testing and to convey UX flows of the site to the development team.
Helped define user flows, interaction styles, and UI patterns and specifications.
Developed final logo and overall brand guidelines for the new SkilledUp brand.
Provided creative direction for a unique illustration style featuring characters and environments to evolve and shape the new brand voice and personality.
Conducted Design Workshops with internal teams with a focus of identifying and articulating user needs and providing solutions to existing user pain points.
Helped prioritize and execute A/B tests via Optimizely to increase user engagement and lead generation.
Worked closely with the Marketing team to establish new lead generation flows and forms as well as email templates and campaigns.